top of page
Trina Kurilla
Have a Little Taste
Dining Campaign
"Sharing is caring--until the last dim sum.
Winner gets bragging rights."
Highlighting each of the signature restaurants on our property during the midst of the pandemic. I concepted the spot for Mott 32 while having to be aware of social distancing and only having as few models as possible unmasked at once. With that in mind, I planned the shots accordingly and the timing of the copy that would overlay the footage. I couldn’t be present, but the shot direction and copy I provided was adapted into the 15-second paid media spot that’s run on multiple platforms.
Executive Creative Director: Adam Marshall
Cinematographer: Mark Mediana–DREX Agency
Senior Copywriter: Trina Kurilla
Have a Little Taste
Harry Reid Airport Advertisement
"Don't Gamble with Your Appetite
Head Straight to The Venetian Resort
Where Every Meal is a Jackpot."
This spot plays in the baggage claim area of the Harry Reid International Airport. The goal was to grab the attention of passengers waiting for their luggage. I wanted to be a little more playful with the language used here because of visitors who come to Las Vegas to gamble and let them know great food is just off the casino floor.
Executive Creative Director: Adam Marshall
Cinematographer: Mark Mediana–DREX Agency
Video Editor: Eric Taitano
Senior Copywriter: Trina Kurilla
Formula 1® Save the Date
Invite and Envelope
"When the rubber hits the road--where will you be?"
Formula 1 - 1
Formula 1 - 2
Formula 1 - 5
Formula 1 - 1
1/5
With The Venetian® Resort Las Vegas as a presenting partner of FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023, our executive creative director wanted to heavily incorporate the F1® branding with this Save the Date project. The night race is the first of its kind on the Las Vegas Strip and we wanted to create an eye-catching piece for guests receiving it and get them excited for the race. The designer wanted to include the shape of the car and other F1® racing and light elements into the design. The copy was inspired by the similar exciting risks and rewards that co-exist in both the world of F1 and the history of Las Vegas.
Executive Creative Director: Adam Marshall
Designer: Bryan Yim
Senior Copywriter: Trina Kurilla
Rialto
In-suite Magazine
"...The fantastical language is just the beginning of the dining experience..."
Rialto 01
Rialto 02
Rialto 18
Rialto 01
1/18
We produce a physical in-suite magazine that’s included in every suite at The Venetian Resort, totaling 7,046 distributed copies. The magazine was produced by a third-party agency until we brought in-house in 2022. We streamlined the content to be proactive about information becoming outdated. Some pieces could carry over from issue to issue because they were evergreen, but over time I provided new content. For this volume, I supplied copy for the following features: Grazie Rewards, Gondola Experience, Flight Club, 12 New Favorites two-page spread, Elegance Meets Adrenaline, Now Trending: TAO Beach Dayclub, Entertainment Highlights, Poolside Yoga, Plunge In two-page spread, Artistic Adventures two-page spread, Six Thing We Love, Spotted on Insta, Tasting Menus at BRERA osteria, Rat Pack Photo Op, Patio Dining, and Local Beer.
Executive Creative Director: Adam Marshall
Designer: Daniela Carreon
Senior Copywriter: Trina Kurilla
Have a Little Taste - Mott 32
Billboard
"Dim Sum Delights,
Endless Nights"
One of a series of billboard we created to promote our signature restaurants as we continued our Have a Little Taste campaign. The goal was to curate playful phrases that alluded to the cuisine offered at each restaurant. In the case of Mott 32, we had a great photo of their dim sum so I incorporated that directly into the copy.
Executive Creative Director: Adam Marshall
Designer: Kate Wong
Senior Copywriter: Trina Kurilla
Suite and Show Ticket Offer
Social Media Paid Story Ad
"Indulge in the Wilder West"
Throughout the year we offer a variety of deals to guests encourage them to book a stay at The Venetian Resort. This deal combines a percentage off our suite rate and discounted tickets to a resident show at the resort. Given the show’s raunchy, comedic tone I emphasized that in the copy so it would pair well with the colorful design using a photo from the show.
Executive Creative Director: Adam Marshall
Designer: Kate Wong
Senior Copywriter: Trina Kurilla
Smith Center Performing Arts Center Website
Restaurant Feature
"Experience the bold culinary creativity of HaSalon..."
In an effort to broaden the audience exposed to our restaurants, HaSalon was selected to be featured on The Smith Center’s website as one of their Preferred Dining Partners. I crafted the copy to emphasize the uniqueness of the restaurant’s vibe and cuisine.
"Experience the bold culinary creativity of HaSalon, where renowned chef Eyal Shani crafts a dynamic, ever-changing menu of modern Israeli cuisine. With two distinct seatings per night, guests can enjoy an interactive open kitchen showcasing the best Mediterranean food Las Vegas has to offer. The later seating transforms into a vibrant, collaborative atmosphere inspired by Tel Aviv's energy, perfect for group dining and celebrating life's special moments."
Executive Creative Director: Adam Marshall
Senior Copywriter: Trina Kurilla
$125,000 Blackjack Tournament
Casino Invite and Envelope
"Shuffle up and get dealt into the excitement."
Blackjack 1
Blackjack 2
Blackjack 1
1/2
The casino team curates events for our table games and slots players. This event was for our table games players who favor blackjack. We always want to build excitement for these tournaments and that’s reflected in the copy. I emphasize the type of event, the dates, opportunity, and the prize pool at stake to entice them to reserve a spot for the tournament.
Executive Creative Director: Adam Marshall
Designer: Bryan Yim
Senior Copywriter: Trina Kurilla
Girls Trip
Pinterest Ad
"A Girls Trip Always Needs a Checklist"
22-INT-719002-Social - Girls Trip - Pinterest AD_V1
22-INT-719002-Social - Girls Trip - Pinterest AD_V2
22-INT-719002-Social - Girls Trip - Pinterest AD_V1
1/2
Our social media team wanted to create an ad on Pinterest that promoted The Venetian Resort as the ideal location for a girls trip. I searched on Pinterest to see what other users had created and I noticed there wasn’t anyone using a checklist in a legible way. I had an idea in mind, so I made a rough draft in Canva to share with our designer for inspiration. Making the copy very concise and the checklist bigger made a more eye-catching design for a user to choose versus other less readable pins promoting similar themes.
Executive Creative Director: Adam Marshall
Designer: Daniela Carreon
Senior Copywriter: Trina Kurilla
Executive Meetings Managers Event
Save the Date
"Who Knew Work Could Be So Fun?"
This is one of many events throughout the year that the sales team hosts for clients. This event was targeting executive meeting managers that are in charge of curating events for big groups. The goal is get them interested in bringing their clients to our resort for their big conventions, meetings, and other events. The attendees get to experience the resort and what the sales team can do for their clients. The invite teases what they’ll be experiencing to show them the value we bring to the table so they’ll RSVP.
Executive Creative Director: Adam Marshall
Designer: Kate Wong
Senior Copywriter: Trina Kurilla
bottom of page